Booxmedia Oy appoints Kaj Hagros as Executive Chairman of the Board and Opens a Financing Round

PRESS RELEASE – for immediate release

Helsinki, Finland, November 5th, 2013: Booxmedia Oy appoints Kaj Hagros as Executive Chairman of the Board and Opens a Financing Round

Following the domestic and international expansion of Booxmedia’s cloudTV platform the company announces an addition to its Board of Directors. Mr. Kaj Hagros has joined the company’s board as its Executive Chairman. Kaj is a seasoned mobile and media industry leader, with previous roles in Nokia, First Hop, Fox and most recently as the President & CEO of Tecnotree Corporation (listed on the Nasdaq OMX).

Kaj Hagros comments: “I’m thrilled to join Booxmedia at a point of dramatic media industry transformation. We see a rapid change from linear broadcast TV consumption into catch-up TV, video-on-demand libraries, cloud recording and live streaming of premium channels into any device. The company’s cloud-TV technology, proven in Finland with a significant user base with booxTV, is currently being deployed with several leading European and US media companies. Booxmedia seeks to collaborate with media companies, content right owners and service providers to accelerate innovation that benefits end-users and all industry participants. Jukka Sintonen, Booxmedia’s CEO comments: “Kaj is an energetic, visionary and extremely well connected leader who can support the management team tremendously with strategic business planning, financing, and in international licensing negotiations. Kaj is a perfect match to our team.”

Earlier this year, BooxTV was ranked #1 among video‐on-demand services leaving behind global services like Netflix and Youtube as well as local alternatives in Finland. The report by YLE, the Finnish Broadcasting Company, compared 13 services on three criteria: user experience, content and availability on different devices.

To accelerate product development and international expansion, Booxmedia is opening a financing round targeted to close during the first quarter of 2014.

For press inquiries, please contact Jukka Sintonen, Booxmedia CEO at jukka.sintonen@siirto.booxmedia.com or Kak Hagros, Booxmedia Chairman at kaj.hagros@booxmedia.com.

Company overview: Booxmedia is an innovation leader in the space of cloud-TV technology solutions for media companies and service providers. Booxmedia enables content owners to distribute and monetize premium content on any screen, such as tablet, computer, smartphone and a smart-TV in an encrypted, secure format. Company’s customers include consumers and media companies as well as broadband and wireless service providers. Founded in 2009, Booxmedia is on a fast track to internationalization with headquarters in Helsinki, Finland.