Booxmedia powers DNA Welho Matka-TV

PRESS RELEASE – for immediate release

Booxmedia Powers DNA Welho Matka-TV Cloud-TV Service Launched for the Finnish Marketplace

Helsinki Finland, April 3rd, 2013. Booxmedia Inc., a Helsinki, Finland –based leading provider of cloudTV solutions is proud to partner with DNA, a leading Finnish multi-play operator, for DNA’s cloud-TV service, now available in the Finnish marketplace and branded as DNA Welho MatkaTV.

Launch of the DNA Welho MatkaTV “TV everywhere” service is an important milestone in the partnership between the two companies that began in summer 2012. Jukka Sintonen, CEO of Booxmedia comments: “We are super excited to support DNA in the launch of their innovative service and we have worked hard to integrate several new capabilities into this offering. Not only have we made our Cloud-TV technology to work with DNA’s set-top boxes whilst maintaining fully mobile access to user’s recordings and live TV and other content in the cloud, but in addition we are now bringing to market BooxmoteTM, a truly novel way for a user to enjoy and manage media on any internet connected screen.

Our BooxmoteTM remote TV and video content controlling technology enables end-users to discover and consume whatever content she has access to on any internet connected device, such as PC, Tablet or Smart-TV, using her smartphone as an intelligent and visual remote controller. We are really happy to deliver on our future changing vision. “TV everywhere” has become reality with DNA Matka-TV service.”

“The new DNA Welho MatkaTV service is an essential building block in DNA’s vision where new types of viewing options enabled by mobile devices are offered alongside the traditional ways of TV consumption. We are very pleased to utilize Booxmedia’s proven TV Everywhere solution in our offering. The service allows DNA’s customers an easy way to watch their favourite shows on mobile devices anywhere on the go, or on the big screen at home,” comments Mikko Saarentaus, Business Director of DNA’s entertainment business.

For press inquiries, pls contact Jukka Sintonen, Booxmedia CEO at jukka.sintonen@booxmedia.com or Mikko Saarentaus, Business Director DNA at mikko.saarentaus@dna.fi.

Booxmedia, based in Helsinki, Finland, is a leading provider of cloud-TV technology solutions. Booxmedia server – client technologies are available for all leading mobile platforms, such as iOS, Android, Windows and Smart-TVs. Company customers include media companies as well as broadband and wireless service provider. For more information, please visit www.booxmedia.com.

DNA Ltd is a Finnish telecommunications company providing high-quality, state-of-the-art voice, data, and TV services to private customers and corporations. DNA’s 3G network reaches five million Finns and is constantly expanding, and the 4G networks are reaching new cities and urban areas all the time. In 2012, DNA recorded a turnover of EUR 769 million and an operating profit of EUR 56 million. DNA Ltd has more than 3 million mobile communications and fixed network customers. DNA and WELHO are registered trademarks of DNA Ltd. For more information, please visit www.dna.fi.