DNA becomes partner in Booxmedia

PRESS RELEASE 18 June 2012 at 9.00 a.m.

DNA Ltd has acquired 20 per cent ownership in Booxmedia Oy. As a result of the arrangement, DNA is arranging sales and marketing cooperation with Booxmedia.

Booxmedia Oy offers its booxTV service, which enables online storage of television content on smart phones and tablets.

As a result of this business arrangement, DNA is arranging sales and marketing cooperation with Booxmedia. DNA will be offering, for instance, the booxTV service for six months free-of-charge to DNA’s select phone and broadband customers in its summer campaign.

“We are really enthusiastic about this cooperation with Booxmedia. The highly innovative BooxTV service produced by the company offers entirely new application modes and usage locations which we believe will bring a lot of added value to our customers. As Finland’s leading TV operator and an exceptionally advanced mobile operator, it is natural for us to expand our operations into offering television services also via mobile terminal devices,” comments Mikko Saarentaus, DNA’s director of television services.

“Cooperation with DNA gives us a splendid opportunity to achieve more visibility and new customers for our brand new booxTV 3.0 service that uses program based recordings. DNA’s investment in Booxmedia also gives us an excellent possibility to accelerate the productization of our product development projects, which we believe will establish a new type of milestone not just for mobile TV services but also more comprehensively in terms of how consumers in the future will find, pay for and control content through the utilization of equipment for mobile communication and connection with the Internet,” Jukka Sintonen, CEO of Booxmedia Oy, relates.

BooxTV 3.0, which enables the storage of new programme-specific content, functions on Apple (iPhone, iPad, iPod Touch) and Android devices wherever WLAN or 3G connections are available. A Windows Phone version will be published during the summer.

The value of the business arrangement is not for general release.

For further information, please contact;
Mikko Saarentaus, Business Director, Television Services, DNA Ltd, tel. +358 (0)44 549 0374, mikko.saarentaus@dna.fi
Jukka Sintonen, CEO, Booxmedia Oy, tel. +358 (0)40 7629769, jukka.sintonen@siirto.booxmedia.com
Service presentation: www.booxtv.fi
DNA Corporate Communications, tel. +358 44 (0)44 8000, viestinta@dna.fi

DNA Ltd is a Finnish telecommunications company providing high-quality, state-of-the-art voice, data and TV services to private customers and corporations. In 2011, DNA recorded a turnover of EUR 728 million and an operating profit of EUR 51 million. DNA has more than three million mobile and fixed-line network customers. For more information, please visit www.dna.fi

Booxmedia, founded in 2009 with the aid of Nokia-Tekes Innovation Mill program is based in Helsinki and is a leading
provider of mobile TV technologies and services. Booxmedia is best known to the consumers for their booxTV app, a topgrossing
and downloaded mobile TV app available via iTunes and Google Play markets today. Booxmedia core
technologies are patent pending and already licensed by some media industry operators in Finland.